Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth. As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business.
Digital Marketing – AdWords Program is a unique Industry linked training program designed by WeGyaani. This program aims at enabling individuals to gain insights on Google AdWords, which is the most sought after digital advertising & reporting platform globally. The highly interactive and hands-on Google AdWords training focuses on how AdWords works, creating and structuring an AdWords account and campaigns from start to finish. After completion of the program, a student will be able to appear for the Google AdWords Certification exam. This is a perfect program for individuals looking for a career in Digital Marketing.
What’s Our Aim
Our aim is to enable students to gain insights on Google AdWords. With our higly interactive and hands-on training, students will get a very clear picture of how Digital Marketing (especially in Google AdWords) is done professionaly. We help students to kick-start an exciting, dynamic career in a fast growing industry by preparing the for the Google AdWords Certification exam.
At WeGyaani, we believe only on practical knowledge and therefore provide hands-on experience to each of our students. Each student will be working on an individual Google AdWords account and will be setting up marketing campaigns real-time with the trainer.
Such a hands-on experience makes the students job ready and they can immediately start working after completion of the course.
Exciting Job Oppurtunities
As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. The growing number of bussiness marketing on the internet are a testimony to this.
Certification from Google
On successfuly completing the Digital Marketing – AdWords training program and after continous practice, a student can appear for the Google AdWords Certification exam. This certificate holds great value and businesses are constantly in the lookout for certified skilled professionals. Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect course for you!
Module 1: Digital Marketing – What is it?
• The Web
• What is Digital Marketing?
• Traditional Vs Digital Marketing
• Importance of various channels of Digital Marketing
Module 2: AdWords Fundamentals:
• Introduction to AdWords
• Account management
• Campaign and ad group management
• Keyword targeting
• Language & location targeting
• Ad formats
• Budgets and bidding
• Measurement and optimization
• Performance, profitability, and growth
• Managing multiple accounts
Module 3: AdWords Search Advertising
• Search Fundamentals Review
• Ad Formats
• Ad & Site Quality
• AdWords Tools
• Performance Monitoring and Reporting
• Optimizing Performance
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